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In business, especially in the marketing and communication areas, storytelling is increasingly gaining strategic relevance. Storytelling, along with the ability to narrate a company, its values, and its mission, is a skill that needs to be adequately developed through the acquisition of methods, tools, languages (both written and visual), and the theoretical knowledge of "narratology".

The objective of the course is to provide participants with a series of cross-cutting, narrative, and strategic skills, enabling them to create stories through social media, especially live video features, but also to learn and autonomously develop new channels to convey contents.

Attendance

The course consists of a total of 10 hours, and attendance of over 70% is required to take the final exam, aimed at consolidating the acquired knowledge

2024 Schedule

Friday, June 21st, 5PM-7PM

Monday, June 24th, 5PM-7PM

Tuesday, June 25th, 5PM-7PM

Thursday, June 27th, 5PM-7PM

Friday, June 28th, 4:30PM-6:30PM

Sign in by June 21st, 12PM

Contacts

Email: clab@units.it 
Telephone: +39 040 558 7825

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