In business, especially in the marketing and communication areas, storytelling is increasingly gaining strategic relevance. Storytelling, along with the ability to narrate a company, its values, and its mission, is a skill that needs to be adequately developed through the acquisition of methods, tools, languages (both written and visual), and the theoretical knowledge of "narratology".

The objective of the course is to provide participants with a series of cross-cutting, narrative, and strategic skills, enabling them to create stories through social media, especially live video features, but also to learn and autonomously develop new channels to convey contents.

Attendance

The course consists of 10 hours, is held in Italian and must be attended in person. Attendance of more than 70% of the course is mandatory to access the final test and get the digital attendance certification (Open Badge). Please contact your Department's Administration Office to find out if the attendance entails the acquisition of university credits and how to request them.

Schedule

Tue. October 26th, 2PM-6PM

Wed. October 28th, 3PM-6PM

Fri. October 30th, 3PM-6PM