On Tuesday, September 2, 2025, from 6:00 to 8:00 PM, the event “When Online Marketing Meets Our Digital Lives” will take place at Stazione Rogers (Riva Grumula, 14) in Trieste. This is the first meeting of the series Are We the Product?, organized within the framework of the PRIN 2022 ERMETE Project – Fairness and Transparency in Online Commercial Speech: From Pragmatic Analysis to Regulation, led by the University of Genoa with the University of Trieste as a partner. The scientific coordinators are Paolo Labinaz, Professor of Philosophy and Theory of Language (DiSU), and Nicola Muffato, Professor of Philosophy of Law (IUSLIT).

The discussion will focus on the impact of digital advertising on our everyday lives: a system that collects data, shapes behaviors, and influences consumer choices. The event will provide a multidisciplinary perspective on persuasion and manipulation mechanisms in online communication, the functioning of digital platforms, and the challenges posed to law and transparency.

The session will be moderated by Simona Regina, science journalist.
Speakers include:

• Federica Cominetti, Researcher in Linguistics at the University of Milano-Bicocca and member of the Permanent Observatory on Advertising and Propaganda
• Fabio Corigliano, Researcher in the History of Political Thought at the University of Parma
• Enrico Marchetto, Co-founder and Social Media Strategist at Noiza, Adjunct Professor in Digital Marketing at the University of Udine
• Alessandro Sproviero, Lawyer, member of the Scientific Committee of the Permanent Observatory on Advertising established within Codacons

Paolo Labinaz (University of Trieste) will join the discussion with the speakers.