UniTS students Francesco Benda, Claudia Depalma and Soraya Temporini are the winners of the 2024 edition of X - Culture. An exceptional result also made possible by the financial support that the Pietro Pittini Foundation has guaranteed since 2018.

X-Culture is an international competition, coordinated for UniTS by Prof. Donata Vianelli, in which the students' business-plan development skills are put to the test, as well as their commitment to consistently carrying out the steps of the competition.

After passing an initial test, the students are placed in virtual teams of 6-8 students from universities in different countries.

In 2024, a total of 5,377 students from 131 universities in 70 countries on six continents participated in the project. They worked in 1,289 global virtual teams. The best 50 students from the teams ranked in the top 10% in the initial phase of the project were admitted to the international finals. The latter were again divided into multicultural teams to prepare for the international finals held at the University of St. Louis (USA).

This year, two teams were equal winners, with three UniTS students from the Department of Economics, Business, Mathematics and Statistics (2 in one team and 1 in the other): Claudia Depalma and Francesco Benda, attending the Master's Degree in Marketing and Management, and Soraya Temporini, a third-year student in the Bachelor's Degree in Business & Management (taught in English).

Here is a description of the two winning Business Plans:

International team of Francesco Benda

The project focused on the impact of the World Congress of Dermatology 2031 in Cape Town, offering an innovative solution to transform the city into a dermatology hub for advanced research. Its excellence lies in its integrated approach between economic growth, sustainable innovation, promotion of technological advances in the field of dermatology and community involvement. It aims to enhance local resources, promote medical tourism and improve international collaborations, ensuring long-term economic and scientific benefits for Cape Town.

International team of Claudia Depalma and Soraya Temporini

The project aims to make Dublin a global dermatology hub, with a real social impact for the city. They came up with specific activities for the hypothetical client's event and permanent initiatives, such as skin scanners in the most frequented spots. The #LoveYourSkinDublin campaign promotes inclusion and normalisation of skin diseases. Thanks to a cost-cutting strategy, services will be free of charge, making dermatological examinations more accessible and incentivising innovation.

At X - Culture, the evaluation of the best business plans is based not only on the quality of the content (market analysis, marketing and communication, operational processes, logistics, human resources) but also on the innovativeness of the ideas and solutions proposed and on clarity of presentation.