In business, especially in the marketing and communication areas, storytelling is increasingly gaining strategic relevance. Storytelling, along with the ability to narrate a company, its values, and its mission, is a skill that needs to be adequately developed through the acquisition of methods, tools, languages (both written and visual), and the theoretical knowledge of "narratology".

The objective of the course is to provide participants with a series of cross-cutting, narrative, and strategic skills, enabling them to create stories through social media, especially live video features, but also to learn and autonomously develop new channels to convey contents.

Attendance

The course consists of 10 hours. Attendance of more than 70% of the course is mandatory to access the final test and get the digital attendance certification (Open Badge).

Schedule 

Thursday, November 20th (4-7PM) 

Monday, November 24th (4-7PM)

Wednesday, November 26th (5-7PM)

Thursday, November 27th (5-7PM)