In business, especially in the marketing and communication areas, storytelling is increasingly gaining strategic relevance. Storytelling, along with the ability to narrate a company, its values, and its mission, is a skill that needs to be adequately developed through the acquisition of methods, tools, languages (both written and visual), and the theoretical knowledge of "narratology".

The objective of the course is to provide participants with a series of cross-cutting, narrative, and strategic skills, enabling them to create stories through social media, especially live video features, but also to learn and autonomously develop new channels to convey contents.

Attendance

The course consists of a total of 10 hours, and attendance of over 70% is required to take the final exam, aimed at consolidating the acquired knowledge

Schedule

The schedule for the next edition of this course will appear here when available.